Mud-masking has been around since ancient times, for good reason. Good old-fashioned earth has lots of skin benefits. The elementary ingredients intrinsically remain the same. When you think of face masks, clay probably comes to mind since so very many of them contain clay as the star component to absorb impurities and help heal your skin. Clay is great that way. As you may have noticed, Claytox masks come in a multitude of colors and a multitude of clays—all of which have different specialties. If you aren’t sure which one is the one to address your skin concerns, look no further than this elementary guide to clay.

There are many types of clays used in skincare, with a variety of benefits to skin. Yes, there are the clays great at absorbing oils and clearing pores. Did you know there are also clays that soothe irritation, detox skin, exfoliate, and even offer anti-aging properties?

Let’s take a look at the different types of clays and which is best for your skin. We’ve also thrown in a few clay mask product picks for you.

Types of Clay for Skin

Bentonite Clay. This is a very popular clay for skin benefits—you probably have spotted this in many of your acne-addressing products. Because of its super absorbing capabilities, this is a great clay for oily skin since it can absorb all that excess sebum easily. Not only that, but it has electric properties that when mixed with water makes the molecules charged and attracts toxins out of your face and to the clay kind of like a magnet. This also goes for any skin ailments involving bacteria and fungus (also impurities) like psoriasis and eczema. Since bentonite clay swells when mixed with water, making it a highly porous substance, it can absorb more than its initial mass, including any swelling from excess sodium in your face. With its tightening, acne-clearing, and impurity-absorbing abilities, you can probably tell why bentonite is a go-to for any skin concerns.

Dead Sea Clay. This is another powerful absorber of oil and impurities. for your face, this is a great oil-absorber on top of working well for addressing hyperpigmention, as it has mild bleaching properties. When combined with some rose water and used as a mask, it helps boost circulation. This is recommended for people with oily skin since it can be quite drying—but it wouldn’t hurt for normal skin if used no more than once a week.


Kaolin Clay. White kaolin clay is the gentlest and thus great for sensitive dry skin. It softens with super gentle bits for a mild exfoliation. White kaolin clay is slightly more absorbent and exfoliating but still remains gentle enough for sensitive skin. This can be more circulation-boosting, this is a great addition for acne/detoxifying masks for the face or body.


Mediterranean-Cacao Clay, the mineral rich chocolate clay masque is a must have for all chocolate lovers out there. It has wonderful anti-aging properties and is very beneficial for oily or impure skin and accelerates cell restructuring due to its richness in silicon & iron. This claypurifies & detoxifies as it draws toxins, dirt and oily from your pores. Stimulates oxygenation and firming of tissues to help prevent raging signals.